DO SALES OF AN EXTENDED BRAND AFFECT POPULARITY OF ITS ORIGINAL?

Do Sales of an Extended Brand Affect Popularity of its Original?

Book adaptation has been considered an effective strategy in filmmaking.This paper examines the relationship between the box office sales and the performance of sophie allport bee curtains its original book focusing on category extension, especially investigating reciprocal spillover effect from a movie to the book.With empirical data, two-way caus

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Use of sanitizing products: safety practices and risk situations

OBJECTIVES: to evaluate the handling and risk factors for poisoning and/or digestive tract injuries associated with the use of sanitizing products at home.METHODS: interviews were conducted in 419 households from different regions, read more collecting epidemiological data from residents and risk habits related to the use and storage of cleaning pr

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